Earth's Call - Hyundai x BTS Global Campaign

"Earth's Call" was a transformative global campaign launched in collaboration between Hyundai and the world-renowned music group BTS. The initiative underscored the importance of global unity and sustainability, especially poignant during challenging times marked by the COVID-19 pandemic. BTS's contribution to the campaign extended beyond their global influence in music and performance. They inspired cultural growth and encouraged a global dialogue about sustainability through their artistic expression. The campaign highlighted that progress towards a better future was indeed possible, with clean hydrogen energy playing a pivotal role.

Hyundai led the way in sustainable mobility solutions, particularly through the advancement of hydrogen technology with vehicles like the Nexo, which operated without emitting any pollutants other than water. The partnership between Hyundai and BTS for the "Earth's Call" campaign served as a powerful reminder that we all have a role to play in environmental conservation.

This campaign also included engaging global audiences with activities such as the #DarkSelfieChallenge on Earth Day, where participants turned off their lights and used only their phone’s flash for selfies to raise awareness about energy conservation and climate change.

Through "Earth's Call," Hyundai and BTS encouraged everyone to join in their efforts, not just on Earth Day but every day, to make sustainable choices that help protect our planet for future generations.